The user-consumer journey is getting more & more complex over time. Users tend to use multiple devices to interact with content across different channels & mediums and, yet, we need to keep enhancing our consumer behavior analysis to increase conversion & create personalized experiences... In this workshop, you will learn: 1. What metrics should you track & why? 2. How can you technically track users' consumer journeys to personalize the communication and increase conversions? 3. How to build "Power users" & why 4. How to build performance & revenue projection.
