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Monday, November 7 • 5:45pm - 6:30pm
The Ramadan Effect: How Holiday Seasons Control the Advertising Industry

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Food commas and Tv are the best combination in the holy month of ramadan. Ramadan changes the entire scene when it comes to Tv & Media as the Egyptian landscape centralizes all its attention to the holy month and creates topnotch content catered to the energy surrounding the event. With tons of Tv series and Ads to keep you busy while fasting, the Ramadan effect is in full force for the advertising industry. Find out how Ramadan shapes the entire Industry and how they plan ahead to make it a show stopping month for their millions of consumers.

Moderators
avatar for Hesham Shata

Hesham Shata

Chief Strategy Officer, Think Marketing Lab

Speakers
avatar for Yasmine El Fiqi

Yasmine El Fiqi

Business Manager - Nescafé and Bonjorno, Nestlé Egypt
avatar for Mohamed Labib
avatar for Sherif Mounir

Sherif Mounir

Film Director / Creative Director
avatar for Donia Kassem

Donia Kassem

Account Director, TNA - Tarek Nour Advertising


Monday November 7, 2022 5:45pm - 6:30pm EET
Stage 01 - The Great Hall